Limitless customisation and engagement through third-party collaborations | Novusbet

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Limitless customisation and engagement through third-party collaborations

Novusbet takes pride in introducing its innovative partnerships with industry powerhouses Flows, Smartico and VAIX, injecting innovation to our fully managed Sportsbook. These strategic alliances with leading technology companies give our partners streamlined access to advanced third-party betting tools and services, ensuring the best personalisation and differentiation of their Sportsbooks through seamless integration.

Simone Suppa, Novusbet’s Managing Director, highlighted the great potential of these deals: "This collaborations hold immense power and we can't wait to see how, combined with Novusbet and Xpress Tech’s platform, we gain a competitive advantage in our sector.”

Always at the vanguard with Flows

In a bid to enhance our Sportsbook services and embrace technological advancements, Novusbet has forged an alliance with Flows, a top no-code automation platform. By leveraging Flows' innovative automation technology, Novusbet aims to swiftly adapt to emerging trends, respond to customer demands, and enhance overall operational efficiency - reducing development costs, supercharging delivery and time to market and integrating all data in one interface.

"We are thrilled to celebrate our partnership with Novusbet, a leader in the Sportsbook services industry. This collaboration signifies a pivotal milestone for both companies as we leverage our innovative no-code automation technology. Our aim is not just to meet but to exceed the evolving market demands. By combining our strengths, we're establishing a new standard for operational efficiency and customer satisfaction in the industry. Together, we're not just embracing the future; we're creating it."

Domenico Mazzola, Sales Director at Flows

Boosting engagement with VAIX

In line with our mission to improve user engagement, Novusbet teams up with VAIX, a trailblazing AI engine provider. VAIX's cutting-edge AI technology enables Novusbet Sportsbook’s clients to use deep learning to suggest relevant bets and keep users engaged with real-time updates, simplify the experience with pre-built bets and offer instant personalised bets aligned with live events and optimise operational efficiency in personalisation, acquisition marketing and retention.

"We’re excited to be partnering with Novusbet, seamlessly integrating our advanced AI-driven personalization capabilities into their state-of-the-art Sportsbook platform. The flexibility and configurability of the Novusbet system allow operators to fully utilise personalization across the entire user experience, tailoring it to entice users at an unprecedented level."

Andreas Hartmann, Founder & CEO of VAIX, a Sportradar company

Strategic marketing and loyalty solutions with Smartico

To further personalise customer experience, Novusbet joins forces with Smartico, a leading platform specialising in gamification, loyalty and marketing. Thanks to Smartico.ai, Novusbet’s clients enjoy the essential infrastructure to create intricate Loyalty Programmes and gamify processes, driving customer engagement and increasing revenue. With a focus on technical excellence, a customer-focused mindset and unrivalled security and privacy, Novusbet will take your offering to new heights.

"We are very happy to announce our partnership with Smartico, a collaboration set to revolutionise customer engagement and loyalty through innovative gamification and CRM solutions. Blending Smartico's cutting-edge technology with our commitment to excellence, we’re delivering unparalleled value to our customers - creating immersive experiences that enhance customer interactions and foster long-term relationships based on trust and innovation."

Simone Suppa, Novusbet’s Managing Director