COVID-19: The company’s successful management | Novusbet


COVID-19: The company’s successful management

COVID-19 has made 2020 a difficult year, but Novusbet has managed to even grow despite every obstacle. An online focus, a new brand style, and continuous integrations of new payment methods and game providers are the core of the brand strategy.

Reaching the end of the year, 2020 has not been easy for anyone, either on a personal or business level. The covid-19 pandemic has changed our lives, and has slowed down a sector, such as gambling, that lives, in large part, from sport.

How, then, did Novusbet manage to grow in these hard months of lockdown and uncertainty?

Online focus

Novusbet is an all-in-one provider of sports betting services with a wide portfolio that includes horse races, sports, and lottery, the company focused on those verticals that could work unstoppably despite the sports void: Casino, Live Games, and Virtual Sports.

Novusbet used the time to launch its mobile solution, putting virtual games as a first tap on it. A quick and easy navigation experience optimised for all kinds of devices, which includes interesting features like SMS confirmation and a light version for countries with low or no Internet connection.

The team worked hard, trying to convert the traffic to providers on the mentioned paths (casino, live casino, and virtuals). Thanks to this online strategy, the numbers kept stable through the different months, and the company even grew.

New brand style

Novusbet is a young, dynamic company that provides secure, customised services for sportsbooks operators around the world. The company dedicated the last months to improve its products, and keeps working on growing its client base.

They made a marketing campaign with focus on providing all the necessary tools to achieve the company’s business objectives, presenting a new brand identity.

The typography thickness and diagonals were adjusted to find a perfect balance, achieving a light, simple and clean logo with a lighter visual weight. A refreshed and aligned with the brand personality image to help increase the presence of Novusbet in all marketing channels.

More game providers and payment methods

An steady work of adding new fully-licensed and certified game providers and payment methods has been done and will keep in the future. Novusbet integrates and serves multiple payment solutions, finding the most suitable one depending on the operators’ regions. Even if the desired payment method is not yet integrated, the company receives suggestions and manages the incorporation of the new ones.