Cosimo Suppa: Sportsbooks must create an engaging and rewarding experience for their customers to achieve greater success and profitability | Novusbet


Cosimo Suppa: "Sportsbooks must create an engaging and rewarding experience for their customers to achieve greater success and profitability"

Novusbet keeps growing and expanding through new and interesting markets, and LatAm and its enormous possibilities continues to be the main focus of the company for 2023. Cosimo Suppa, Operations Manager, has recently been interviewed by Digital Gaming about Novusbet’s performance in Latin American markets, the company's most revolutionary tools, such as Novus Core, and the aims for this year, among other topics.

Novus Core is an innovative platform. What are its main characteristics?

Our latest software release, Novus Core, offers our customers full menu and content management capabilities. With this platform, customers can fully customise their menus, manage content, and add widgets and event labels. In addition, they can easily add and manage tabs, giving them full control over their online presence. We believe in giving our customers the freedom to be as autonomous as possible, and Novus Core is designed to do just that.

Novusbet experienced considerable growth throughout 2022, could you comment on this?

Novusbet experienced significant growth in 2022, with an impressive 300% increase in our overall business. This growth was especially pronounced during the World Cup, when we achieved a record number of concurrent bets, a testament to the hard work and dedication of our team.

Our casino offering has also seen impressive growth with a substantial increase in volumes thanks to our ability to offer more than 100 providers through a single integration.

How is your presence in the Latin American region?

Our company has a strong presence in several countries, including Peru, where we operate in partnership with La Tinka, the country's largest Sportsbook and owner of the national lottery. In addition to Peru, we have established ourselves in Ecuador, Brazil and the Dominican Republic, where we offer our customers high-quality betting services and a wide variety of gaming options.

As part of our ongoing expansion efforts, we are exploring opportunities to enter new markets in the near future. We are always looking for ways to improve and expand our services. With a strong track record of success and a team of dedicated professionals, we are confident that we will continue to grow and succeed in new markets and provide our customers with the best possible experience, wherever they are located.

What projects does the company have in store for 2023?

2023 promises to be a very active year for our company, with many exciting projects in the pipeline. Our priorities include expanding our software certification to new countries, adding new gaming experiences and engaging our players in a series of exciting tournaments and challenges.

We are also committed to establishing ourselves as the leading sports betting software provider in South and Central America, building on our success in the region and working to enhance our offering to meet the evolving needs of our customers.

We will continue to invest in innovation, security and customer service and look forward to achieving our goals in the year ahead.

You can read the full article in Spanish here.