Powering the future of sports betting at ICE Barcelona 2026!

Visit us at Stand 4D25 to experience a suite of upgrades designed to deliver unprecedented operational control, superior player experience and maximised profitability. We’re not just attending; we're launching the next evolution of our industry-leading Sportsbook and PAM solutions.

Book your meeting now and redefine what's possible for your betting operation!

Novusbet's next-gen platform: Precision, speed and control

Novusbet's core mission is to provide an advanced, intuitive and robust betting suite. For ICE Barcelona 2026, we are highlighting crucial improvements and features that place control firmly in the hands of the operator while delivering a seamless experience across all channels.

Key platform upgrades & Features:

• Next-generation Sportsbook engine: At the heart of the platform lies Novusbet’s brand-new Sportsbook engine, engineered for speed, scalability and stability. The new architecture delivers faster bet placement and settlement, improved performance during peak traffic and enhanced live betting reliability. Operators benefit from greater control, reduced latency and a future-proof foundation ready for high-volume markets.

• Advanced risk management 24/7: Our risk management framework has been fully optimised to work natively with the new Sportsbook engine, offering even more granular real-time exposure monitoring. Automated and manual controls, combined with enhanced reporting and faster alerts, allow operators to react instantly to dangerous betting patterns and maintain a balanced risk profile at all times.

• Proprietary algorithms and expanded market depth: Powered by improved calculation logic, Novusbet now supports an even broader range of proprietary odds and betting outcomes across thousands of markets. Trading teams can easily fine-tune prices, margins and limits, ensuring a competitive, differentiated betting offer with full flexibility.

• Built-in gamification system: Engagement reaches a new level with Novusbet’s integrated gamification engine. Operators can activate player levels, missions and challenges, as well as mystery chests and reward mechanics designed to boost retention, session time and player loyalty. All gamification features are configurable directly from the back office, with no development required.

• Flexible omnichannel solution: The omnichannel experience has been further refined to deliver true unification across desktop, mobile and retail. A single player account ensures consistent balances, limits, bonuses and gamification progress across all channels, simplifying operations while enhancing the player journey.

• Optimised mobile solution: The mobile platform continues to be a key focus, featuring a clean, intuitive interface with fast navigation and optimised performance. A lightweight version ensures smooth operation even in regions with limited connectivity, helping operators expand into emerging markets.

• Modular visual CMS (Novus Core): Novus Core now introduces a powerful modular CMS with visual, drag-and-drop editing capabilities. Similar to an Elementor-style experience, operators can build, customise and publish pages, banners and layouts in real time - without technical knowledge - allowing rapid adaptation to local market needs and campaigns.

• Advanced commission engine: Our multi-level commission system supports complex hierarchical structures for agents and affiliates. Automated calculation and settlement ensure accurate, transparent and timely payouts, reducing operational overhead and strengthening partner relationships.

• Global compliance & new market entry: Novusbet continues its global expansion with certified, regulation-ready solutions for multiple jurisdictions, including recent market entries such as Peru. We provide fully compliant Sportsbook, PAM and aggregation services tailored to local regulatory requirements and player behaviour.

Part of a global gaming ecosystem

As a leading Sportsbook provider, Novusbet is a key pillar of the Softquo Holding structure. We are proud to share the show floor with our sister companies, including GoldenRace, the award-winning virtual sports provider; Spinmatic, the premium HTML5 casino games specialist; and Xpress Tech, the igaming content aggregator. This collective strength allows us to provide a comprehensive and cutting-edge all-in-one solution across the betting, virtual and casino verticals.

Ready to see how Novusbet’s advanced platform and these game-changing features can maximise your operational efficiency and business growth?

Mark your calendar: January 19–21, 2026.

Don't miss the chance to gain your competitive edge. Contact us today to secure your dedicated appointment at Stand 4D25!